Female researcher, Coordinator Professor at IPAM. Sociologist with a PhD in Management Sciences. Has been part of the Panel of Expert Reviewers of the Health Literacy Library of the Portuguese Ministry of Health, since 2017. Former (PI) coordinator of three funded research projects related to social marketing, two by EQUAL and one by World Health Organization: Portuguese consumer attitudes towards food labelling (WHO, 2017); Responsability: investors in diversity (EQUAL, 2004-2008); and Markth!nk: Investors in special people, a social marketing program to improve people of disability integration in companies( EQUAL, 2001-2004). Main areas of research are social marketing, sustainability and social responsibility and socially responsible consumer behaviour.
