Female researcher, Coordinator Professor at IPAM - Portuguese Institute of Marketing Administration, Porto (Portugal) and course director of the Marketing Management Master program. Holds a bachelor degree in Economics, a master in Marketing from the University of Porto, and a PhD in Marketing from Lancaster University (United Kingdom). Research interests are fundamentally focused on the relevance of marketing for good, having participated in projects that genuinely seek to create knowledge about social marketing, sustainability and social responsibility and socially responsible consumer behaviour. Her work has been published in different academic journals including Journal of Consumer Behavior, Journal of Cleaner Production, Journal of Food Products Marketing, Journal of Nonprofit & Public-Sector Marketing, International Journal of Food System Dynamics.
