Sandra Gomes and Mafalda Nogueira, team members from IPAM, gave an appealing presentation at the 23rd International Congress on Public and Nonprofit Marketing in July 2024 titled "From theory to plate: Developing a stakeholder's engagement model within a social marketing strategy to promote the adherence of the Mediterranean Diet in higher education". Their lecture focused on our project's stakeholder engagement methodology, to increase the adoption of the Mediterranean diet.
23rd INTERNATIONAL CONGRESS ON PUBLIC AND NONPROFIT MARKETING